Insead blue ocean strategy institute recommended for you. Setting the stage for collaborative creative leadership at. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business. Chan kim, the coauthor of blue ocean strategy believes that you can pursue both differentiation and low cost at the same time when you apply the blue ocean strategy. Along with the exquisite french cuisine, le cirque offers a selection of over 900 international wines. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Cirque s productions have been seen by more than 150 million spectators in more than 300 cities around the world. Effective blue ocean strategy should be about risk minimisation and not risk taking. The logic at blue ocean strategy is not about technology innovation.
To ask other readers questions about blue ocean strategy, please sign up. The video features cirque du soleils blue ocean strategic move that revolutionized the circus industry. See more ideas about cirque du soleil, circus performers and circus art. The product and strategy of cirque du soleil essay example.
Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. For the second tour, cirque du soleil returned to santa monica and added performance dates in san francisco, washington, d. Cirque du soleil the complete guide this is a wikipedia book, a collection of wikipedia articles that can be easily saved, imported by an external electronic rendering service, and ordered as a printed book. Compared to ringling brothers and barnum and bailey circus, what factors has cirque du soleil eliminated, reduced, raised and created. Cirque du soleil a key example given in blue ocean strategy. Located in the innercity area of saintmichel, it was founded in baiesaintpaul on 16 june 1984 by former street performers guy laliberte and gilles stecroix. Apr 17, 20 blue ocean story bos canvas for cirque du soleil. To understand what cirque du soleil has achieved, imagine a market universe. In less than twenty years since its creation, cirque du soleil. It is an excellent and important complement to the first case. It has been epitomized as an example of the socalled blue ocean strategy of business model disruption for new market creation in kim and mauborgne 2005. For a discussion on how southwest was successful in leading a costadvantage strategy, please refer to joan magrettas understanding michael porter, chapter 4. Case analysis of cirque du soleil 1646 words bartleby. Cirques four actions framework of their blue ocean strategy is as follows.
Cirque du soleil was a game changer and its new model became a huge hit around the world. The product and strategy of cirque du soleil we are not a product company, we are an artistic works company. Most blue oceans are created from within, not beyond, the red oceans of existing industries, actual often create blue oceans within their core businesses. This strategy challenges conventional thought but isnt some random idea. It has carved out a niche that remains unique, universal, and. Mauborgne and kim cite cirque du soleil as a prominent example of blue ocean strategy.
Over the last 20 years, their value innovation has generated more revenue than the worlds leading circus ringling bros. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Scaling cirque du soleil and the evolution of the business 1 introduction cirque du soleil, or circus of the sun in english, was founded in 1984 by two street performers guy laliberte and daniel gauthier in montreal, quebec. Duffy, phd abstract this final research report relating to the human resource course will be focused on the cirque du soleil business case discovered in class. Making your competition irrelevant with the blue ocean strategy. Totem, written and directed by internationallyacclaimed multidisciplinary artist robert lepage, opens on july 11, 20 for a limited engagement through july 28, 20 under the trademark blueand.
The company has close to 4,000 employees, including 1,300 artists from more than 50 different countries. Eis cirque du soleil nahomi morimura, fabio weiss chaves, rodrigo guillen, tulio marinho, heitor nakayama, alexandre rodrigues 1 beyond blue oceans. These industries are also difficult to compete because of the market niche they create. Cirque du soleils growth strategy on solid footing. This boldly decorated, colorful restaurant has received aaas five diamond rating for consecutive years. Cirque du soleil launched a whole new approach of circus, called new american. Cirque du soleil invented a new industry that combined elements from traditional circus with elements drawn from sophisticated theater. It is used to plot how the current competitors compete in a market space, what factors they compete on and how your company and the competition scores on each key factor. These two awardwinning case studies analyze how cirque du soleil created a blue ocean by reinventing the circus experience.
Jan 11, 2017 for a detailed discussion of how le cirque du soleil is a disruptive innovation, very different from both the theater and the circus, please refer to chapter 1 of blue ocean strategy. The group continued to tour the united states until 1992 when it landed a spot at the mirage casino in las vegas. How to create uncontested market space and make the competition irrelevant at. One of the notable example is cirque du soleil s success story. Those groups of street performers were known as le club des talons hauts that means highheels club. Red ocean versus blue ocean strategy red ocean strategy compete in existing market space. Feb 27, 2012 rather than worrying about competitors, cirque du soleil is a model for blue ocean marketing. Im glad i didnt settle for watching a youtube video about what the blue ocean strategy is and instead delved into this book which was packed with practical advice. Oct 17, 2010 the logic at blue ocean strategy is not about technology innovation. Cirque du soleils international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. Cirque shows did not include ringmasters or animals.
Blue ocean strategy is among those books that you feel like you have to read it if youre in business, but at the same time it kind of feels like its been told already. The company reduced the general feel of a circus, the risks that were involved in doing any act and too much fun. I hope it inspires you to share feedback about some of the blue ocean strategies youve used at your organization. Cirque du soleil the blue ocean strategy 3177 words pages research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr.
The second case b, shows how one company, cirque du soleil reconstructed the industry to create a blue ocean. Cirque du soleil s international headquarters ihq, located in montreal, is the unique worldclass creative laboratory where creators from all disciplines and hailing from the four corners of the world gather to collaborate on various creative projects. Innovation at cirque du soleilbusiness strategycase. Cirque du soleil s vision is to be leading organisation in the entertainment industry by fostering the worlds best talented performers for an experience with creativity and enthusiasm, thus raising the bars of the circus industry and. Blue oceans seldom result from technological innovation. For example, cirque du soleil had transformed circus performance into sort of a theatre thing, attracting audience who this is a very. How cirque du soleil revolutionized the circus blue ocean. By eliminating highcost factors from regular circus animals, etc, cirque du soleil created a blue ocean by innovating from both circus and theater space a differentiation with lowcost strategy. Since 1993, cirque du soleil has produced more than a dozen shows. The way it is presented in this book is not my favorite thing. The product and strategy of cirque du soleil essay sample.
Chan and renee mauborgne, reconstruct market boundaries. What made cirque du soleil so successful identify the. Cirque du soleil created a blue ocean of a new, uncontested market space that so far has no agreedon industry name. The strategy canvas outlined in the book is basically a tool to visually show how a company will or has created a blue ocean strategy. Blue man group is bought by cirque du soleil, with plans to expand. Cirque du soleil, known for its acrobatic acts, announced that it had purchased blue man productions with an eye toward.
Cirque du soleil circus industry case study blue ocean. Cirque du soleil is a circus, which was founded by groups of road performers in 1984. Cirque du soleil is a major quebec based organisation, specialised in high quality artistic entertainment. Rapidly translate great business stories, plans, strategies, and tactics into reality. Apr 15, 20 ottawa, on april 15, 20 cirque du soleil is pleased to announce its return to ottawa with a big top production for the first time since 2008. Because of its role as a catalyst in bringing talent together, cirque du soleil is able to continually renew itself. At its inception in 1984, cirque faced a gauntlet of seemingly insurmountable hurdles. How to create uncontested market space and make competition irrelevant in 2005. What was seen as a given by industry players was thrown out the window by le. The case discusses various innovations at cirque du soleil cirque, the canada based circus entertainment company. This is a selfhelpmotivating book that uses a fictitious storyline to present cirque du soleil, at times losing the story of cirque and dedicating a lot of paragraphs to the personal story of the protagonist which is not real. This blog article is part of a series on the book blue ocean strategy by w.
Mar 03, 2019 the expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. Cirque du soleil the blue ocean strategy term paper. Rod king, a business model yacht refers to a kmeline. A blue ocean strategy in the dive industry scubanomics. Blue ocean strategy formulation the strategy canvas. In short, cirque du soleil offers the best of both circus and theater and it has eliminated or words. Rather than worrying about competitors, cirque du soleil is a model for blue ocean marketing. Cirque du soleil is bringing back its blueandyellow big top. Cirque du soleil shows big brands how to be remarkableand.
Cirque du soleil the blue ocean strategy term paper warehouse. Ottawa, on april 15, 20 cirque du soleil is pleased to announce its return to ottawa with a big top production for the first time since 2008. Cirque du soleils growth strategy on solid footing the. Cirque eliminated the use of animals, the three ring circus experience and the star performers. Aug 16, 2014 in this presentadon, cirque du soleils blue ocean strategy is featured using a business model yacht invented by dr.
Despite a longterm decline in the circus industry, cirque du soleil profitably increased revenue twentytwofold over the last 10 years by reinventing the circus. Blue ocean strategy book summary bestbookbits daily. This is a business strategy book, more real and less fiction. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. I am about to tell you a story that still amazes me, cirque du. Cirque du soleil circus industry case study blue ocean strategy. Shortform has the worlds best summaries of books you should be reading. A video called the evolution of the circus industry is available here at upon request for professors only. Cirque created a product that helped it to differentiate itself from any other live show and circus. Cirques productions have been seen by more than 150 million spectators in more than 300 cities around the world. Le cirque adds a themed touch to any cirque du soleil centered night out. Its blue ocean strategic move challenged the conventions of the circus industry. When in united states begin the age where people protested for the animals some circus broke, for this reason cirque du soleil visualized the opportunity to do something new. Cirques four actions framework of their blue ocean.
Making your competition irrelevant with the blue ocean. Cirque du soleil shows big brands how to be remarkable. Promoting creativity is cirque du soleils business strategy. How to create uncontested market space and make the competition irrelevant is a persuasive call for schools and businesses to rethink their market strategies. What made cirque du soleil so successful identify the blue. Every show presented by cirque, was based on a central theme with a supporting storyline, amalgamating different circus styles from across the world. The authors delve into numerous case studies across industries to illustrate their point. Innovation strategy at circus disruptive innovation. Chan kims and renee mauborgnes book, titled blue ocean strategy. Cirque du soleil french for circus of the sun had evolved as one of the most famous live spectacles, along with being the most successful stories in the history of the entertainment industry. Research report on cirque du soleil julien lallement iseg business school 5 group2c january 10, 2012 human resources management, pr. It has carved out a niche that remains unique, universal, and transcends cultures. Nov 16, 2016 insead blue ocean strategy institute recommended for you.
Cirque du soleil blue ocean strategy, explained shortform blog. Cirque du soleils roots in street performance are an indication of the type of individuals the organization seeksor huntsto join the group, heward said. The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we. Onepage story of how cirque du soleil used a business model yacht to sail to the blue ocean 1. The four key questions to challenge an industrys strategic logic and business model. For a detailed discussion of how le cirque du soleil is a disruptive innovation, very different from both the theater and the circus, please refer to chapter 1 of blue ocean strategy. Cirque du soleil is bringing back its blueandyellow big. Blue ocean strategy focuses on the ability to create new market space where there is. There are case studies, larger analysis, etc that culminated on this rigorous and interesting book.
1025 420 990 779 215 1484 989 416 962 744 356 1378 1291 295 395 1062 716 1459 998 618 1393 987 620 497 236 1193 796 1279 447 823 569 434 1475 1414 935 807 432 1103